January 31, 2012

 Microsoft Buys Skype in $8.5 Billion Deal


Microsoft Acquire Skype for $8.5 Billion:


Microsoft has bought Skype for $8.5 billion, in an all-cash deal. The deal is Microsoft's largest cash purchase in its 36-year long history. Steve Ballmer, CEO of Microsoft, is said to be a big champion of the deal, the largest in the history of the company. Microsoft Corporation agreed to acquire Skype Communications, US $8.5 billion. The company is to be incorporated as a division of Microsoft, and Microsoft will acquire all of the company’s technologies, including Skype, with the purchase.

It won’t surprise if Microsoft comes in for major heat on this decision to buy Skype  and the software company could always botch this purchase, as it often does when it buys a company. The Skype team is also full of hired guns who are likely to move on to the next opportunity rather than dealing with the famed Microsoft bureaucracy.

Skype is a phenomenal product and brand that is loved by hundreds of millions of people around the world,” said Microsoft CEO Steve Ballmer. “We look forward to working with the Skype team to create new ways for people to stay connected to family, friends, clients and colleagues... anytime, anywhere.

What is Skype?


Skype is a software application that allows users to make voice and video calls and chats over the Internet. Calls to other users within the Skype service are free, while calls to both traditional landline telephones and mobile phones can be made for a fee using a debit-based user account system. Skype was founded by Niklas Zennstrom and Janus Friis who were also the founders of the file sharing application Kazaa.

The combination will extend Skype's world-class brand and the reach of its networked platform, while enhancing Microsoft's existing portfolio of real-time communications products and services," according to Microsoft's press release on the deal. "With 170 million connected users and over 207 billion minutes of voice and video conversations in 2010, Skype has been a pioneer in creating rich, meaningful connections among friends, families and business colleagues globally.

Microsoft may also hope the deal will increase its competitiveness against both Apple and Google in the mobile platform arena by allowing it to upgrade its suite of products.





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 Microsoft Acquire Skype for USD 8.5 Billion - Video




This video will show you Why Microsoft buys Skye for $8.5 Billion?


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December 9, 2011

 What is Email Marketing?


What is E-Mail Marketing ?

Email marketing is quickly becoming one of the most popular forms of Internet advertising. Many companies are now using this technology, but on a very basic level - only the large corporations have had access use these powerful tools and now you can! This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.

Why is email marketing so popular?
Email marketing is so popular because:
  • Sending email is much cheaper than most other forms of communication
  • Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
  • Email marketing has proven very successful for those who do it right
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.



Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.

However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.

The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.

Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.

Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.

The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product. 

I hope you enjoy it and find it useful to you.



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Category: Miscellaneous
E-mail Marketing 

January 29, 2011

 Webcam


The term webcam is usually used for Web and Video Camera. Also called PC Cameras that are connected into your computer by a USB port. You can connect a webcam to your computer directly for use in online video chat sessions with other people or for online meetings. In 1991, the first webcam was introduced Cambridge University Computer Science Department. Generally most webcams capture a still image only, while other webcams capture streaming video also. Webcams typically come with software to edit/record those movies and record video or video streaming on the internet (web).
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